Kraft Foods and ConAgra Foods, like most mega-consumer products companies this days, have limited use for “niche” brands. These room brands with restricted by loyal following, specifically when tastes change over the years.

So the is sad to report that, regardless of years of survival together the “red-headed stepchild” of these companies’ pantry of brands, we need to say bye to 2 of the quirkier ones:

Kraft discontinues Postum beverage

Postum, the original product native C.W. Post, whose cereal agency would flourish over most of the 20th century right into the huge General Foods before eventually gift swallowed by Kraft, is history. This caffeine-free “roasted grain beverage” had actually a specialized following, as observed by frantic “help, i can’t find Postum anymore!” postings digital (a sure sign that a product has been unceremoniously discontinued). Postum to be discontinued in 2007, but its absence was not obvious to many until they ran the end again. As proof that consumers feel property of brands, write-ups online express hurt and betrayal the “no an alert was given” the its brewing demise. Type of prefer preparing for the death of an old friend?

Ironically, Kraft has offered up on the surviving short article cereals, together well. They just couldn’t tolerate gift Number 3 (after Kellogg’s and also General Mills) in such a compete category, and threw in the bath towel by jettisoning the venerable brand come Ralcorp. Ralcorp, in an additional twist, is the covering of the once-proud Ralston-Purina. The pet foods now part of Nestle, and also the cereals like Chex sold to basic Mills, Ralcorp held on to the still lucrative store brand cereals – kind of the “Ralston” part of the business. Now, they have actually Post, a still strong brand. Expect the company to assume the much more well-known article name soon.

Goodbye come Derby Tamales

ConAgra reply a consumer’s inquiry on February 13, 2009 thusly (found via a find for “Derby tamales”):

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The Krafty therapy of Sanka, Hardly worth Beans
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Old London Melba Toast, wasp Cocktail Snack
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Salad Dressing Brands: in search of Seven Seas, Marzetti and also Carlini
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Pillowy Marshmallow Fluff native Durkee-MowerNew Kraft Logo. Why Not general Foods?
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Brands ~ above the Splits, Divorce in the grocery Aisle
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Top 10 Recession Proof grocery Brands


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265 Comments

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Back in the 70’s, ns was a supervisor in ~ Derby Foods, in Chicago. I worked third shift top top the Peter Pan side of the plant, yet still remember the Tamale side that ran 1st shift only. Simply walking by the room wherein the maintained the seasonings was almost enough to offer you a “tamale high” just prior to my functioning there, Swift had actually discontinued Derby chicken in a jar. It to be a great company to work-related for earlier then. Castle payed the workforce well and also you just about had to it is in recommended, to acquire a project there.

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By the way, you can smell the peanut butter 2 blocks away. Ymmm