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Chuck Bowen

Here’s a scene that plays out every couple of weekends: ns on my back deck/in a kitchen/at a bar because that a birthday/housewarming/party. Everyone I’m talking to asks what ns do. “Oh, i’m a newspaper editor,” i say.

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“Wow,” that says. “That’s quite cool. What magazine?”

“It’s a trade magazine for landscapers.”

“Oh,” the says. And I have the right to tell in his tone and his furtive glance towards the cooler/bathroom/bartender that he expected me to say something prefer Esquire or Rolling Stone or Golf Digest.

“It is pretty cool,” i say.

Explaining what I do every work is easy, however it’s not constantly what people expect. The same thing is true because that you all. Girlfriend might call yourself a certified landscape experienced or a lawn treatment operator or, simply, a landscaper.

Before ns joined L&L, I operated for PCT, our sister publishing that serves the professional pest management industry. Not exterminators or an insect guys or something else. Pest management professionals. The structure pest manage industry has actually made a large push to rebrand itself this way, come portray that members together guardians that public health and, for the most part, the worked.

As a writer, I choose the hatchet exterminator. That direct. Ns say it and you can photo it ideal away. Yet there’s a negative connotation come it the you can’t deny. That photo is an ext often than no dirty and grimy and also smelly. But that’s why i like landscaper: that clear. It tells you what someone does. The eco-friendly industry is a law industry and also the world who occupational in landscaping carriers do landscaping – they tree flowers and also install trees and also cut grass.

Landscape industry certified manager certain is a technocratic means of saying landscaper. Don’t gain me wrong, i think certification and also licensure because that any and all facets that the market are good things. It’s not fancy: It help consumers determine who’s trusted in a substantial sea that pick-up trucks and polo shirts. Yet just like any name, if you to speak it the right way it sounds like an insult. Someone who doesn’t evaluate the sector or the occupational you do says, “He’s a landscaper” prefer there’s a silent just a at the beginning.

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Whatever you call yourself and your employees as soon as someone asks, you have to say that proudly. Ns say this a lot, yet won’t ever get exhausted of it: Landscapers do really cool, really important work. Not just do you get to install and also maintain beautiful projects, make human being happy and also get instant gratification because that the job, yet you improve the environment and also the health and wellness of everyone roughly you. You make the people a far better place.