We just released 6 new reports for our users. However first, the factor behind why we produced these reports. We’ve every heard the saying, “strike while the stole is hot.” however what does that mean? Let’s first take a look in ~ the origin and literal an interpretation to far better understand the analogy. The first documented use of the phrase was in 1566, in a comedy ‘The great comedie of 2 the moste faithfullest freendes’, featuring the characters Damon and Pithias.
You are watching: Strike the hammer while the iron is hot
When does mine list communicate with emails?
We’ve had 3 reports the dispel the secret of once your perform engages through the emails girlfriend send them because that a pair of years now. They space Daily email Engagement, Hourly email Engagement, and Daily & Hourly email Engagement.
Savvy usmam.org users have been able to disregard the so-called “gurus” who profess a global day and time combination, that supposedly works for every industry and also every audience. Instead, ours users have actually leveraged this insights to communicate not ~ above a schedule that’s ideal for them, but on a schedule that’s finest for their prospects and also customers. The results have actually been astounding. The is due to the fact that of the success of these everyday & Hourly email Engagement reports that we chose to handle orders and tags. And who knows, opportunity activity could be in the no too remote future if us receive enough customer requests for it.
Find out as soon as your “Iron Is Hot”
These 6 brand-new reports are super an easy to set up. Log in to your account now to reveal the uncovered methods in your company that are just waiting to be tapped into.
Warning: Don’t misinterpret the data
As powerful as this reports are, you have the right to pretty conveniently misinterpret the data or concerned some inaccurate conclusions. For example, if you’ve been utilizing Infusionsoft because that a couple of months and you set up all of your campaigns to send emails top top Tuesdays and Thursdays at 10am, you might see a spike in opens and clicks quickly after 10am. You might think, “Wow, the guru was completely right. This is when human being open emails.” Or, if you’re making call calls on Wednesday afternoons and also at no other time, the report will validate that you reach human being on Wednesday afternoons. That doesn’t necessarily typical it’s the many opportune time to call them.
You deserve to avoid making decisions on false data by running tests. For example, vary the days and times that you send emails. Execute the exact same thing v prospecting call or promo deadlines. Spread out your initiatives evenly throughout days and times for a few weeks and also you’ll then have the ability to look in ~ the data and confidently attract accurate conclusions indigenous it.
* next Note To help you stop skewed data, we realized that those utilizing the new Order reports can have your hourly data weighted very heavily if recurring subscription payments were included because Infusionsoft batches those come the merchant account nightly. For this reason we remove those results and also only count the first payment in a subscription (when the customer indicators up).
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* Feedback i think there are so many use cases for the tags report. We’d love come hear just how you setup to use these reports and what you intend to measure. Feel free to re-publishing your ideas in the comment section below or drop united state a line as soon as you have your reports set up.