Now and also Later were very first introduced in 1962 with just three seasonings by the Phoenix liquid Company. They were designed together an all-year-round candy, no difficulty eating these in the summer.

The tiny individually sheathe taffy squares start hard but end up being chewy. One of the initial taglines for the candy was “Eat part now, save some for later.” (I mental the song for the jingle, yet nothing past those words.) They right now say, “Hard ‘n Fruity Now, Soft ‘n Chewy Later.”

The 18 piece classic bar functions the flavors Strawberry, Grape and also Lime. In some ways they resemble Starburst, since they space a fruit chew (they were presented as Opal fruit in 1960 in the UK) or Tangy Taffy i beg your pardon was sold in bars the you can whack and break right into bite size pieces. (That’s currently discontinued.)

Now and also Later have gone with a few different standard flavors and also even a couple of owners. Phoenix Candy firm of Brooklyn, NY later sold out to Beatrice foods items (1978), who later on sold their confectionery lines to Huhtamaki Oy the Finland (1983) which then turned around and also sold it off in 1986 to a Finnish invest firm dubbed Kouri Capital. They held onto it till 1992 when they marketed it come Nabisco (who likewise held LifeSavers ago then). Then it was sold to Kraft ... Eventually landing at Farley’s and also Sathers in 2002. (Either civilization really love this candy or simply don’t know what to execute with it.)

Wikipedia has a fun list of all the flavors known to have actually existed. Even today, there room a lot of flavors that Now and also Later, though I never see castle in stores.

The most typical format for the candy these job is one of two people the pack shown here or in tubs that either blended flavors or single flavors.

I ate a lot of these as a kid. They came in 5 cent packs (little stacks the the squares), therefore were simple to buy also when ns had small money. However I provided up on them later on as I gained my permanent teeth. There was something anxiety-producing together I wasn’t disciplined enough to just let castle soften in mine mouth, I had to chew them while they were still hard and then anchor mine jaw together.

Grape: was always my favourite in the Now and also Later pantheon. Man-made through and through, that tastes like SweeTarts and also ball allude pen squid smells. Not terribly tangy, but still flavored to the an extremely end and never gritty or grainy.

Lime: the neon eco-friendly wax wrapper is matched by the neon green shade of the candy. It’s really tangy and has the flavor of Lime Kool-Aid.

Strawberry: is a rich pink color. The smell is at when like strawberry jam and those Italian strawberry tough candies that have actually the gooey filling. Tangy, fragrant, artificial and also satisfying.

Now and Later don’t ~ pretend to it is in healthy, there’s no actual fruit juice in there, no detectable level of vitamin C.

They can additionally be taken into consideration vegan, as they contain no animal products. (But do have actually soy, because that those who can be sensitive and are processed on machine that also handles eggs.)

A while back Farley’s & Sathers presented Soft Now and also Later, which it seems ~ to solve that difficulty most adults have actually with them.

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Soft Now and Later are actually soft! They’re soft sufficient to bend while tho in the wrapper.

A continual N&L is one customs square and also a quarter of an inch high. The Soft N&L is one and a 4 minutes 1 inches square and also a 3rd of an customs high.

And lock come in oodles that flavors.


Grape: this was the just crossover flavor ns had in between the regular and also soft. It has actually an the same flavor. The texture makes it a small less punchy at first, however after the it’s tangy and artificial to the very end.

Banana : insanely chemical, so much that it’s favor inhaling fingernail polish remover. Sweet and also chewy, not quite as great as Laffy Taffy, however darn close. Even though they’re nice horrible, ns love them more than any of the other flavors. (I can’t explain it any further, it’s kind of choose circus peanuts.)

Vanilla: is a quite toasty cream color. The tastes very artificial, but pleasant, rather prefer toasted marshmallows. Much softer chew than Tootsie’s version.

Chocolate: it’s a glossy-rich red-brown. The doesn’t smell choose much, and really doesn’t taste prefer it either. Kind of prefer a very sweet brownie batter. The chew is nice, but all at once I’d probably go v Tootsie Rolls.

Watermelon: is a zap the summer in the mouth. At first it’s that fake watermelon scent, climate it tastes more like real apple juice. No at all what ns expected, and also fans that fake watermelon and Bonne Bell lipsmackers will more than likely be disappointed.

Apple is a really weird light environment-friendly color, virtually has a actors of blue come it that renders me think it might be minty. Nope, it’s pure environment-friendly apple flavor.

Cherry looks specifically like the Watermelon the end of the wrapper (maybe a smidge darker). It has actually an intense black color cherry flavor, unique tart and less medicinal than countless cherry candies.

The funny thing about the Soft N&L is that they room soft sufficient for mash-ups. I took mine vanilla and chocolate and also twisted castle together. (It didn’t really make them any type of better.) Then ns twisted them in through some banana. (Still not really better, just fun.) I pushed some bits the the Watermelon and also Apple together and it looked horrid and tasted even worse. (But there need to be great combos in there somewhere.)

As a soft taffy with intense flavors, this aren’t rather Starburst.

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However, castle don’t have any gelatin in them (but do have egg whites, so they’re not suitable for vegans however fine because that vegetarians).

Other reviews: liquid Addict, Wisconsin liquid Dish & Slashfood.

Related candies Name: Brand: place Purchased: Price: Size: Calories every ounce: Categories:
Now and Later & Soft Now and also Later RATING:
precious IT
Farley"s and also Sathers
Rite aid (Glendale) & samples native CandyWarehouse.com
$.89 & $18 per tub
2.75 ounces & 57 ounces
Chew, Mexico, Farley"s and also Sathers